The Sul Ross State University Rodeo Team will host the 81st annual Sul Ross College Rodeo from Sept. 24-26 at the S.A.L.E. Arena in Alpine.
Rodeo performances will begin at 7 p.m. nightly during the three-day event, which brings collegiate competitors to West Texas for traditional rodeo events.
General admission is $10 for adults and $5 for children and senior citizens. Sul Ross students and faculty members will receive free admission with a university identification card.
Tickets will be sold at the gate.
The Sul Ross College Rodeo is part of the university’s longstanding Western heritage and rodeo tradition. Sul Ross is recognized as the birthplace of the National Intercollegiate Rodeo Association, which was organized in Alpine in 1949.
The S.A.L.E. Arena is on the Sul Ross State University campus in Alpine.
David Flash (david.flash@gmail.com) is a marketing executive and digital media publisher for Big Bend Times, the media outlet with the largest audience in Texas's Transpecos region. With over ten years in sales and marketing, he excels in omnichannel marketing strategies that boost growth, revenue, and customer loyalty in various industries. Flash earned a Master of Science in Digital Audience Strategy from Arizona State University, a Bachelor of Arts in History with a Business Minor from The University of Texas at Austin, and a certificate in Sales Development Science from Texas Tech University. He holds certifications in email marketing, social media marketing, and Google Ads, showcasing his expertise in leveraging digital platforms for marketing success.
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