A new storefront with bright tennis-ball-yellow doors and a playful aesthetic has quietly opened on West Lincoln Street in Marfa.
Goldie’s, located between The Lincoln and Consuelo’s, recently announced its arrival on social media with the message: “New kid on the block. Tucked between The Lincoln and Consuelo’s on W Lincoln. No sign. No mind.”
The business appears to blend pet-focused merchandise, lifestyle goods and colorful design elements inspired by West Texas culture. Photos shared online show shelves stocked with pet accessories, toys and treats alongside retro décor, stacked crates and vintage-inspired branding.
In another post, Goldie’s teased that it is “open sometimes now” through the “tennis-ball-yellow double doors,” while showcasing artwork created by artist Sightstudy.
The shop’s branding heavily features a dog named Goldie and incorporates Marfa-inspired imagery, including desert plants, road-trip themes and playful nods to local culture.
No formal opening date or regular business hours had been publicly announced as of this week.
