A fast-food restaurant in Ojinaga is drawing attention with a bold promotion offering a burger, fries and drink for 150 pesos — about $8 to $9 U.S.
FXCKING Burgers, located along Avenida Hidalgo, recently began advertising the deal for customers on both sides of the border. The promotion applies to either a “California cheese” burger or a chicken burger, served with French fries and a soft drink.
The advertisement, shared widely on social media, features dramatic graphics and the slogan “Precio Ilegal,” or “illegal price,” suggesting the deal is unusually low compared to typical restaurant prices.
Ojinaga businesses frequently market to residents of Presidio and surrounding West Texas communities, where cross-border shopping and dining remain common. With rising food costs in the United States, restaurants in northern Mexico continue to attract American customers seeking more affordable options.
Local business owners say competitive pricing has become increasingly important as inflation affects both countries. Promotions like the 150-peso combo are designed to bring in repeat customers and increase foot traffic.
FXCKING Burgers lists its location near Libre Comercio and Avenida Hidalgo and promotes phone ordering through its social media platforms.
The promotion highlights the ongoing economic ties between Presidio and Ojinaga, where residents regularly cross the border for dining, shopping and services.
As exchange rates fluctuate, cross-border deals remain an important factor in where people choose to spend their money.
