Eduardo Russo, assistant professor of International Business in the Rio Grande College of Business at Sul Ross State University, presented research at the 51st annual European International Business Academy Conference, held Dec. 11–14 in Athens.
Founded in 1974, the European International Business Academy is one of the world’s leading scholarly associations focused on international business research. Its annual conference draws academics from more than 50 countries to explore issues including global strategy, sustainability, geopolitics and multinational enterprise development.
“Representing Sul Ross State University at EIBA 2025 positioned our school at one of the world’s premier international business forums,” Russo said. “It allowed us to share cutting-edge research on sustainability and internationalization while building connections with leading European and global institutions. The interest in our university marked a meaningful increase in visibility across the continent.”
Russo presented two scholarly works during competitive, peer-reviewed sessions at the conference.
His research paper, “Geo-Adaptive Corporate Sustainability in a Fragmented World,” synthesizes findings from 435 peer-reviewed academic articles and introduces a new Geo-Adaptive Corporate Sustainability (GACS) framework. The model provides guidance for multinational enterprises seeking to align environmental, social and governance (ESG) strategies amid growing geopolitical uncertainty.
He also presented a teaching case titled “The Challenge of Top Amazon in the Face of Internationalization.” The case examines a Brazilian cosmetics company that produces vegan products using Amazonian ingredients and analyzes the firm’s challenges as it considers expansion into European markets. Key issues explored include supply chain constraints, regulatory compliance and scalability.
Russo said feedback from conference participants will inform revisions for journal submissions, with publication expected in the coming months. The presentations prompted active discussion among international scholars and contributed to expanding Sul Ross State University’s global academic presence.
“Dr. Russo’s work continues to position the College of Business for growth and expansion,” said Sumantra Sengupta, dean of the Rio Grande College of Business. “Our new online Master’s in International Business will begin accepting students this fall, and our Bachelor of Business Administration in Global Management continues to attract a new generation of business leaders.”
For more information, contact Russo at eduardo.russo@sulross.edu.
