The City of Alpine’s Hometown Christmas Parade takes place today, Saturday, December 13, with lineup beginning at 5 p.m. and the parade stepping off at 6 p.m.
No pre-registration is required. Participants will line up at City Hall, travel along Holland Avenue, turn at Lowe’s, and finish at the Alpine Visitor Center.
The celebration continues after the parade with cookies and cocoa, live music from the Big Bend Community Band, a visit with Santa, and parade awards at the Visitor Center.
David Flash (david.flash@gmail.com) is a marketing executive and digital media publisher for Big Bend Times, the media outlet with the largest audience in Texas's Transpecos region. With over ten years in sales and marketing, he excels in omnichannel marketing strategies that boost growth, revenue, and customer loyalty in various industries. Flash earned a Master of Science in Digital Audience Strategy from Arizona State University, a Bachelor of Arts in History with a Business Minor from The University of Texas at Austin, and a certificate in Sales Development Science from Texas Tech University. He holds certifications in email marketing, social media marketing, and Google Ads, showcasing his expertise in leveraging digital platforms for marketing success.
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