Sul Ross Rodeo Marks 80 Years of Tradition with Three-Night Celebration in Alpine

David Flash, , , ,

The 80th Annual Sul Ross College Rodeo is set to kick off September 25–27 at the S.A.L.E. Arena, with nightly performances beginning at 7 p.m.

Billed as a celebration of Sul Ross State University’s legacy as the “Home of College Rodeo,” the event will bring top cowboys and cowgirls from the NIRA Lone Star Region together for three nights of competition.

This year’s rodeo also pays tribute to Mack Altizer, founder of Bad Company Rodeo and a Sul Ross alumnus, with organizers promising one of the most exciting productions in recent memory.

Tickets are available at the gate: $10 for adults, $5 for children and seniors, with free admission for Sul Ross students and faculty with ID.

“Mark your calendars, dust off your boots, and come celebrate 80 years of rodeo excellence with us at Sul Ross,” organizers posted.

Published by David Flash

David Flash (david.flash@gmail.com) is a marketing executive and digital media publisher for Big Bend Times, the media outlet with the largest audience in Texas's Transpecos region. With over ten years in sales and marketing, he excels in omnichannel marketing strategies that boost growth, revenue, and customer loyalty in various industries. Flash earned a Master of Science in Digital Audience Strategy from Arizona State University, a Bachelor of Arts in History with a Business Minor from The University of Texas at Austin, and a certificate in Sales Development Science from Texas Tech University. He holds certifications in email marketing, social media marketing, and Google Ads, showcasing his expertise in leveraging digital platforms for marketing success.

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