The 14th annual Viva Big Bend music festival is returning to the region July 23–27, 2025, bringing more than 60 performances to venues across Alpine, Marfa, Fort Davis, Marathon, Terlingua, and Presidio. Produced by Texas Music Magazine, the festival has become one of the signature music events in rural Texas, attracting regional favorites, nationally known acts, and visitors from across the state.
Diverse Lineup, Iconic Venues
This year’s lineup features a wide range of genres and performers, from roots rock and country to conjunto, Tejano, blues, and indie. Notable performers include:
- Bob Schneider (headlining July 26 at The Granada Theatre in Alpine)
- Jon Randall and Red Shahan (at the scenic Cibolo Creek Ranch)
- Jomo & the Possum Posse, Midnight River Choir, Tomar & the FCs, and Kat Hasty
- Emerging acts like Dzaki Sukarno, Sour Bridges, and Stephanie Bergera
From small art spaces to open-air stages and historic hotels, the venues are just as much a part of the experience:
- The Granada Theater, Railroad Blues, and Murphy Street in Alpine
- Planet Marfa and The Pool Marfa (Hotel St. George)
- Gage Hotel in Marathon
- Starlight Theater in Terlingua
- Audrey & Tyrone Kelly Outdoor Theater and Rendezvous in Fort Davis
- Daly Park in Presidio
Wristbands and VIP Access
Festival wristbands are available now at an early bird rate of $60 (+ tax) for general admission, giving access to all performances on a first-come, first-served basis. A VIP wristband, available for $105, includes:
- Entry to all shows
- A collectible 2025 Viva Big Bend poster
- An invitation to a private VIP party on July 25 or 26 (location TBD)
Wristbands can be picked up at designated box office locations closer to the festival. Attendees must show ID matching their purchase to collect their wristbands.
Family-Friendly, Community-Oriented
Viva Big Bend is more than just a music festival—it’s a regional celebration of culture, hospitality, and community pride. In its 14-year run, it has helped shine a spotlight on the small towns and creative communities of the Big Bend region. Kid-friendly acts like Mr. Will will also take the stage, ensuring there’s something for all ages.
For the full schedule, artist lineup, and box office hours as they’re released, visit the official site: www.vivabigbend.com or check out the event listing on Evvnt.
Travel tip: The Viva Big Bend festival is a great excuse to explore one of the most scenic and remote parts of Texas. Whether you’re driving in from El Paso, Midland-Odessa, or making the trek from Central Texas, be sure to book lodging early—hotels and vacation rentals tend to fill up fast.
