Texas Monthly celebrates Sazzon Baja-Mex Culinary in Alpine, highlighting its exceptional Baja California cuisine in the desert. Owned by Adriana and Roberto Equihua, the restaurant has overcome initial skepticism to become a local favorite, offering a menu rich in seafood dishes like smoked marlin quesadillas and shrimp tacos. The feature by Taco Editor José R. Ralat delves into the Equihuas’ journey and the restaurant’s success in introducing coastal flavors to West Texas. For the full story, visit Texas Monthly’s coverage.
David Flash (david.flash@gmail.com) is a marketing executive and digital media publisher for Big Bend Times, the media outlet with the largest audience in Texas's Transpecos region. With over ten years in sales and marketing, he excels in omnichannel marketing strategies that boost growth, revenue, and customer loyalty in various industries. Flash earned a Master of Science in Digital Audience Strategy from Arizona State University, a Bachelor of Arts in History with a Business Minor from The University of Texas at Austin, and a certificate in Sales Development Science from Texas Tech University. He holds certifications in email marketing, social media marketing, and Google Ads, showcasing his expertise in leveraging digital platforms for marketing success.
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