In the year 1996, the famous Far West Texas radio personality and politician Gene Hendryx penned a memoir that transcends time, offering a window into the storied past of Alpine, Texas, and the expansive Big Bend region. His book, “Voice of the Last Frontier,” stands as an invaluable historical document, resurrecting a bygone era that has since faded into the annals of history. While the entire book is a treasure trove of Trans-Pecos history, it’s Ladybird Johnson’s visit to the Big Bend that shines as a primary example of the captivating tales within its pages.
Within the pages of “Voice of the Last Frontier,” Gene Hendryx’s recollections breathe life into the early days of Alpine and the birth of KVLF, the local radio station that played an integral role in shaping the community. Hendryx vividly recounts February 1947 when KVLF first crackled to life with a mere 250 watts of power, nestled within the walls of the historic Holland Hotel. While the town’s landscape has evolved over the years, the echoes of those early broadcasts remain etched in the memories of Alpine’s residents.
One of the most compelling facets of the book is Hendryx’s portrayal of Alpine’s bustling business scene in the 1940s. He paints a vibrant picture of seven thriving automobile dealerships, each proudly representing distinct brands—an astonishing contrast to the Alpine of today, where none of these dealerships remain. The town’s transformation is laid bare as Hendryx chronicles the rise and fall of various businesses, from blacksmith shops to unique eateries, offering readers a glimpse into the economic ebbs and flows of a small Texan community.
However, it’s Ladybird Johnson’s visit to the Big Bend that emerges as a captivating example of the book’s historical richness. Hendryx’s narrative takes us on a journey back in time, reliving the days when the Marfa Air Base was abuzz with excitement, welcoming the First Lady and a group of women reporters. Their arrival left an indelible mark on the community, as Alpine’s warm hospitality stunned the visitors from Washington. As Ladybird Johnson tirelessly shook hands with well-dressed and well-behaved locals, the town’s charm left an indelible mark on her, forever associating her with the rugged beauty and warm hearts of West Texas.
The visit culminated in the dedication of Fort Davis National Historic Site, a poignant moment where Mrs. Johnson’s close friend Nellie Connally and other Texas friends joined her. Hendryx, who had the honor of serving as her official escort, witnessed Mrs. Johnson’s delight as she spotted the name “Templeton” on new lumber, a nod to her longtime friend Arthur Templeton.
The memoir captures Ladybird Johnson’s visit as a timeless example of the enduring spirit and captivating history of the Big Bend region. While her visit is a highlight, “Voice of the Last Frontier” is replete with such captivating tales, making it an invaluable resource for anyone interested in the rich tapestry of Trans-Pecos history. Whether you’re a history enthusiast, radio aficionado, or simply curious about the Texas frontier, this book offers a unique and captivating journey into the past.
