“The Pony,” a revitalized version of Marfa’s iconic Lost Horse Saloon, has swung its doors open, heralding a new chapter while honoring a cherished legacy. Sterling Roberts, the renowned coffee entrepreneur from Austin, is the force behind this much-anticipated resurrection, ensuring that the spirit of the original saloon gallops on in Marfa’s vibrant nightlife.
The Lost Horse Saloon, once a hallmark of East San Antonio Street and rechristened the “World Famous Lost Horse Saloon” in 2020, had abruptly shuttered in March, casting a shadow of uncertainty. The reason, as reported by The Big Bend Sentinel, was a significant backlog of unpaid sales and alcohol taxes.
However, this period of darkness was short-lived. Enter Sterling Roberts, armed with a vision to infuse fresh life into the saloon’s rich history. With the successful transformation of Big Sandy Coffee from a trailer to a bustling brick-and-mortar outlet in Marfa already under his belt, Roberts was perfectly poised for this new endeavor.
Renamed “The Pony” — an affectionate local nickname for the Lost Horse — the establishment is both a nod to its storied past and a clear break from previous administrative complications. Roberts has made it a priority to retain the venue’s authentic charm, accentuating it with modern touches that align seamlessly with the saloon’s historical character.
Big Sandy Coffee’s success story, transitioning smoothly from a food trailer to a town favorite, has set the stage for “The Pony” to follow suit. The town’s palpable excitement reflects its collective memory of the Lost Horse and its eager anticipation for the spirited rebirth Roberts is ushering in.
For the people of Marfa, “The Pony” represents more than just a revamped establishment; it embodies the reawakening of a treasured cultural landmark. Marfa’s community is set to benefit from the perfect blend of old-world charm and contemporary zest that Sterling Roberts is known to deliver.
Locals and tourists are invited to step into “The Pony” and relive the magic and tradition of the legendary Lost Horse Saloon.
