In a recent conversation, Alpine Attorney Rod Ponton asked me why Big Bend Times doesn’t simply stick to capturing the stunning landscapes of our region and steer clear of political and law enforcement coverage. It’s a valid question and deserves a transparent answer.
At Big Bend Times, our mission extends beyond showcasing the undeniable beauty of the Big Bend region. While our photographs of majestic mountains and expansive fields are indeed popular and a vital part of our revenue, they also serve a broader purpose. These images fund our commitment to serious journalism—covering not only the political dynamics and law enforcement activities but also economic development, education, agriculture, real estate, and business within our community.
In the vast expanse of the Trans-Pecos, law enforcement vehicles are not just incidental subjects in our photographs; they are ubiquitous. As one of the region’s largest employers, the activities of law enforcement agencies are inherently newsworthy. At Big Bend Times, we maintain a balanced editorial stance. We are neither pro nor anti-law enforcement. Our responsibility is to our readers—to provide an honest portrayal of what happens in our community, celebrating achievements and calling out misconduct or failures when necessary.
Our approach to news is simple: we always tell the truth. Unlike the network affiliates and other media companies that often resort to generic “tragedy somewhere else” stories to fill their quotas, we focus on real, local content. Our beautiful photographs of the region are our answer to the often faceless, sensationalist journalism seen elsewhere; they are a tribute to our home and its people.
As the largest media outlet in the Trans-Pecos in terms of audience reach, with a robust online presence and active social media channels, we have a duty to cover all facets of life here. The revenue from our landscape and lifestyle photography enables us to delve into the essential, albeit sometimes controversial, aspects of life in our area.
Louis Brandeis, a U.S. Supreme Court Justice known for his advocacy for privacy, free speech, and active citizenship, believed in the importance of an informed public for the functioning of democracy. He famously stated, “The most important political office is that of the private citizen.” His legacy teaches us that transparency and public engagement are not just virtues but necessities for a healthy democracy.
In the spirit of Brandeis, Big Bend Times strives to educate and activate citizens, providing them with the information needed to be involved in their community. Rod Ponton is not only a respected attorney in Alpine but also a friend and marketing client. His question reflects a concern for the well-being of our community—a concern that I share deeply. However, it is precisely because of our commitment to this community that we must continue to provide comprehensive coverage. We owe it to our readers to explore the full spectrum of stories that paint a complete picture of the Big Bend region.
At Big Bend Times, we are dedicated to being more than just a pretty face. We are here to inform, engage, and sometimes challenge our community, always striving to reflect its true spirit.
I appreciate your dedication to true, unbiased journalism. Keep up the great work.
Keep it up! We love the Big Bend area and visit whenever we can. Glad you’re not a chamber of commerce paper